Stock Trading System

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Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

Monday, 19 March 2012

Product Creation: Should You Go For A Breakthrough or Improvement?

Posted on 07:21 by Unknown
The entrepreneurial and inventive spirit in you might dream about creating a revolutionary, breakthrough product that changes the world.

However, throughout history, new products or ideas that extend or incrementally improve on current technology have been equally (and perhaps more) important.

I have noticed that there are two types of creative people: Visionaries and Improvers. A Visionary (like Steve Jobs) can create successful products for people that they don't even realize they need. A scientific Visionary like Newton or Einstein can form radically different theories and models of everyday phenomena that are beyond common sense.

Society and, especially creative types, judge innovative success in Visionary terms. We want to change the world with a bang.

However, the Improvers are equally important. They change the world with a whimper. Their creativity lies in a less expansive vision, where they can see one step ahead. To be creative, they need a specific problem or observation that allows them to build on whatever the current state of the art is.

Personally, I'm an Improver. Whenever I focus on improving something that is existing, I am able to harness my creative juices and get absorbed in creating. If I try to create something totally revolutionary or involved, I get bogged down and lose steam - I lose any excitement or creative juice.

The problem is when I get down on myself because I think I need to create something big.
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Posted in Business, internet marketing | No comments

Friday, 8 April 2011

Gadhafi's Surprising.ly Internet Asset

Posted on 15:15 by Unknown
In an ironic twist, it turns out that, whenever NATO, the U.S. Air Force, celebrities like Charlie Sheen, or just regular people, have been sending out links to their Twitter followers, they have been using a Libyan asset.

Many of the most popular free services for condensing links, such as bit.ly or owl.ly, are using domains owned by Libya.

Here is a link to the Wall Street Journal article about it:

http://finance.yahoo.com/banking-budgeting/article/112508/gadhafi-ly-web-suffix-libya-wsj
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Posted in Government, internet marketing | No comments

Tuesday, 23 November 2010

Four New Blogs

Posted on 16:06 by Unknown
I recently started work on four more blogs. I haven't listed them on my profile yet. I'm waiting until they are more established.

They are:

1. Gridiron Madness - where I write about and express my interest in NFL football.

2. Fun, Humor, and Comedy - where I share some of the internet humor and jokes that pass through my inbox.

3. Simplicity in Politics - This is where I express my frustration with the complexity and selfishness of politics and contemplate simple, elegant solutions to make the U.S. strong, safe, sane, and secure.

4. Talking About Real Estate - I discuss real estate investing, home ownership, financing, etc.
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Posted in internet marketing, Personal Growth | No comments

Sunday, 19 September 2010

Switching "Stock Trading Riches" Description Back

Posted on 10:43 by Unknown
Based on reader feedback, I'm switching the description of my book "Stock Trading Riches" on both my publisher's site and on Amazon.com back to the original:

In today's world of instant trade execution, sophisticated analysis, global markets, and 24/7 news, traders and investors still routinely fail to beat the market. The brutal fact is that a free market is about price discovery. A market works like an organism - "consuming" new fundamental and technical information and rendering it ineffective.

A 30-day moving average may make money for a while - until the market "digests" this parameter. Today's report on CNBC is already reflected in the price of the stock. Only 1% of traders are superstars who can consistently re-adjust, find, and exploit new information. The average trader or investor needs a simple system that is flexible and robust - that does not depend on the market moving in trends, or creating chart patterns.

Praveen Puri developed his system after becoming fascinated with the idea of a pure Zen trading system that would use no news reports, indicators, charts, or parameters to distract from Now. He developed a simple and powerful stock trading system that uses a mathematical re-balancing formula to buy low and sell high.
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Posted in internet marketing, Marketing, Personal Finance, Stock Trading | No comments

Tuesday, 14 September 2010

New Description for Stock Trading Riches

Posted on 15:42 by Unknown
I've updated the description for my book "Stock Trading Riches" on both my publisher's site and on Amazon.com.

I wanted to emphasize less on the idea of zen minimalism, and more on the fact that it is a practical and successful stock trading system.

I really want to share the system that turned my trading around and allowed me to become a successful investor.

Here is the new description (it will take a few days to appear on Amazon.com):

This book introduces a simple and elegant mathematical formula for successfully investing in the stock market. It does not depend on the market moving in trends or creating chart patterns.
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Posted in internet marketing, Marketing, Passive Income | No comments

Friday, 3 September 2010

Mentioned in Article on FINS (A Wall Street Journal Website)

Posted on 20:14 by Unknown
I was interviewed by a Wall Street Journal reporter for their FINS financial website. They even mention my book Stock Trading Riches!

http://www.fins.com/Finance/Articles/SB128353087745234097/The-Five-Best-and-Worst-Things-About-Telecommuting-The-Finance-Edition?Type=0&link=FINS_hp_article_photo


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Posted in internet marketing, Marketing, Personal Finance, Stock Trading | No comments

Thursday, 22 July 2010

An Example of a Real Niche Website Business

Posted on 08:05 by Unknown
As my regular readers know, I like to spotlight interesting niche websites.

As an advocate for applying simplicity and minimalism to business and financial success, I really believe the way to internet marketing success is to have tightly focused, simple, one-page websites.

Today, I'm spotlighting a really niche website called 1tbharddrive.org.uk - all they sell are 1tb hard drives!

This is a brilliant idea for two important reasons:

1. By including the drive size in the main keyword, they will attract visitors who are ready to buy - rather than those researching hard drives.

2. By presenting only one product (hard drive) at only one size (1 tb), they eliminate indecision on the part of visitors - making it more likely for them to buy.
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Posted in internet marketing, Marketing | No comments

Tuesday, 23 March 2010

Two New Testimonials For My "Stock Trading Riches" Book

Posted on 15:27 by Unknown
 I received some more nice feed back about my book Stock Trading Riches:

"Your book is very good.  I like this approach better than Robert Lichello's A.I.M. I hope you have great success.  There is so much misinformation in the media and in print on investing.  Rebalancing to a constant value is sensible and very simple to do - free from emotion and bias."

Mark H., Dallas, TX


"...It's not a long book. But it is well-edited to "just what you need to know". Puri doesn't give you a bunch of extra crap and promotional hype. He tells you how to implement the system, take it or leave it."

Jake W., Anchorage, AK
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Posted in internet marketing, Marketing, Passive Income, Personal Finance, Stock Trading | No comments

Thursday, 31 December 2009

Seth Godin's Internet Advice For "Mom and Pop" Businesses

Posted on 10:27 by Unknown
I was reading Seth Godin's blog and came across this simple and elegant advice for small, local businesses that want a web presence.

This will give the business just what it needs - without having to spend a fortune and lots of effort on internet marketing and web design.

It's a couple of years old, but I think it's still great advice.
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Posted in internet marketing | No comments

Monday, 14 December 2009

"Stock Trading Riches" Now On Sale at Barnes and Noble

Posted on 16:59 by Unknown
My book has been picked up by Ingram for wider distribution - so it is not just available from Amazon.com any more.

I just saw that Barnes and Noble is selling it.  They have it on sale for $8.63 (28% off).

Here is the link.  It's exciting!


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Posted in internet marketing, Marketing, Passive Income, Personal Finance, Stock Trading | No comments

Monday, 30 November 2009

Updated "Stock Trading Riches" Now Available at Amazon.com

Posted on 21:37 by Unknown
My publisher just released "Stock Trading Riches" with my 2009 updates.

This new, updated version is now available. It has replaced the old version.

I'm excited about the updates because they came directly from reader's emails from the last 2 years.

The book is better than ever. It has been expanded with Excel spreadsheet download links, material on "The Great Recession", and more information on topics such as: stock picking, funds, market analysis, and IPO trading strategies.
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Posted in internet marketing, Passive Income, Personal Finance, Stock Trading | No comments

Wednesday, 25 November 2009

Free Ebook: Stock Market Secrets

Posted on 19:26 by Unknown
You can now download a free copy of "Stock Market Secrets", which provides a taste of my book "Stock Trading Riches".  I don't even ask for your email address.

You can download it from this link: http://www.box.net/shared/l7ui8ibaxr
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Posted in internet marketing, Passive Income, Personal Finance, Stock Trading | No comments

Wednesday, 29 July 2009

5 Tips For Article Writing and Marketing

Posted on 13:53 by Unknown
This article gives 5 tips for effectively marketing your website and/or business through writing articles with resource boxes that can be distributed to article directory sites.
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Posted in internet marketing | No comments

Saturday, 11 July 2009

Use Social Media to Drive Prospects to Your Blog

Posted on 21:56 by Unknown
This good article on internet marketing talks about not using Facebook and Twitter as your main communication method for prospects. What if they shut down tomorrow? You would then lose the fruits of all your hard work.

Instead, the article stresses using social sites like Facebook and Twitters as outposts. You drive traffic to your blog, and offer free reports, videos, etc. to capture email addresses.
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Posted in internet marketing | No comments

affiliate marketing and traffic building blog carnival

Posted on 21:33 by Unknown
The July 10, 2009 edition of affiliate marketing and traffic building
blog carnival is out and it's large!

It's full of useful articles on internet marketing.
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Posted in internet marketing | No comments

Friday, 26 June 2009

Why Multi-tasking Costs An Internet Marketer Money

Posted on 10:18 by Unknown
Let's say that you have three internet marketing projects that you would like to implement - call them A, B, and C.

To keep the example simple, let's say that each one will take 3 full months to set up and, after that, each one will generate $100 per month passively.

What happens if we try to multi-task and set the three projects up simultaneously? Since we can only devote 1/3 of our time to each project, it takes 9 months before A, B, and C are up. At that point, we will make $300 per month. So, in the first year, we will end up making $900 ($0 for the first 9 months and then $900 for the last 3 months).

What happens if we single-task the projects? We get project A up after 3 months. Then, during the next 3 months, we will earn $100/month from project A while we set up project B. In the next 3 months, we make $200/month while we set up project C. Finally, we earn $300/month for the final three months of the year. So, in the first year, we end up making $1800 ($0 for the first 3 months, $300 for the next 3 months, $600 for the next 3 months, then $900 for the last 3 months).
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Posted in internet marketing, Passive Income | No comments

Tuesday, 9 June 2009

How to Generate Referrals

Posted on 09:29 by Unknown
A lot of businesses and internet marketers reward customers and affiliates who generate leads and/or sales.

But, businesses can get more referrals (especially getting their existing customers to refer their friends) by giving a benefit to both of them.

This works especially great if you have a business providing goods or services that people buy more than once - for example, a massage therapist. In this case, it won't cost you much to provide free massages to new referrals - and the customers who referred them.

For example, I have my trading account with Scottrade. If I refer people to Scottrade and they open an account with my referral code (ZNTJ5666), then we will both get three free trades.

Another example I have seen is with a service called DropBox, which is an online storage site that lets you put folders on your computers and syncs between them. I am not a customer of theirs, but I saw someone promoting it and, it turns out, if you sign up, they give both you and the referrer extra storage space.

If you have a business (such as affiliate marketing) where customers don't buy the same good or service twice, you could create a rebate or discount program for other products, or a special report or course that would be given to both the referrer and the new customer.

You are only limited by your imagination!

The main takeaway is that both the referrer AND the new lead/customer are rewarded.

(Of course, it almost goes without saying that your business has to have integrity, and your products / services must be high-quality and give good value for the price, otherwise no gimmick will compensate).
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Posted in internet marketing | No comments

Thursday, 4 June 2009

I Wish I Was a Better Marketer...

Posted on 14:13 by Unknown
It can't be stressed enough that marketing is the most important skill for internet entrepreneurs, authors, and self-employed professionals. It even trumps actual skill in your field.

I wish I was a better marketer - then I could sell more "Stock Trading Riches" books, so that more people could benefit.

There are so many 1/2-thought-out, cr*ppy trading systems out there, but my system actually works!

I made a +13% return in 2005, +14% return in 2006, +22% return in 2007, -40% last year (when approximating the internal rate of return because my account's ending value was down 3.5% from my starting value, but I had added money), and so far have a +27% return in 2009.

The -40% was close to the market's loss - which was the worst year since the Depression.

Over the four and 1/2 year period (from 2005 - now), I've beaten the market with a 4% average annual return - better than money markets during the toughest environment for stocks since the 1930's.

But these systems sell more because their sellers are better marketers than I am. Thus, I really need to study and improve my skills in this area.
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Posted in internet marketing, Stock Trading | No comments

Thursday, 28 May 2009

Burned Venture Capitalists Now Investing in Web Companies with Non-Ad Models

Posted on 15:44 by Unknown
Forbes magazine recently had an article about how venture capitalists (VC's) are now only interested in funding start ups that do not depend on advertising for income.

They give the example of online real estate brokerage Redfin. Two years ago, VCs were not interested in the company because their revenue model was to collect fees from people buying and selling homes, rather than from ads. Today, Redfin has gotten five or 6 unsolicited calls in the last few months.

Forbes gives two reasons why the ad supported start-ups are out of favor:

1. Ad rates are down due to the recession.

2. Too many copy-cat social networking and MySpace widget companies.

The Forbes article then mentioned a Redwood City, California based start-up called Renkoo, which let people send things like virtual glasses of beer to their friends, and made money showing ads.

According to the article, in early 2008, they ceased being a viable business when their advertising rates dropped from $15 per thousand page views down to 10 cents.
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Posted in internet marketing, Marketing | No comments

Sunday, 15 March 2009

Another Round of Website Sales Page Testing Completed

Posted on 12:04 by Unknown
I just completed several additional rounds of split testing on my Stock Trading Riches website, similar to the testing I did last March.

In last year's test, I pitted the original long one-page site against both a short one-page site, and a multiple short page site. The original page beat them badly.

In the recent tests, I compared:

1. A repeat of last year's test. This was a waste of time - I got the same results as last time, and just need to accept the fact that my "amateurish" page works - there is no reason to feel envious of professionally designed pages.

2. The large picture of my book cover against an Amazon widget. The big picture won.

3. I tested whether to continue giving the spreadsheet as a bonus for purchasing the book, or giving it as a free download from the sales page.

(First, a little background. When developing my system, I had written the testing scripts in Awk and Perl. I included these scripts in the book, along with instructions for downloading free versions of Perl and Awk.

A reader of my book, who works at a hedge fund, wrote to me and suggested the spreadsheet. It turns out that a lot of traders and investors like using Microsoft Excel. So, thanks to the reader, I now have an Excel spreadsheet version.


The results of allowing anyone to download the spreadsheet were that only a small percentage of readers downloaded the spreadsheet, and sales decreased.

Now, the sales decrease was similar to the decrease early last year, when I briefly offered my book for sale as an Ebook. This reinforces the conclusion I reached then, that sales are maximized when a prospect to your sales page only has one decision to make.

Here I was again offering two choices: yes/no to buy the book, and yes/no to download the spreadsheet.

4. I tested opt-in boxes and free offers. I created a whole series of autoresponder messages. My personal feeling is that I don't like autoresponders. In this case, it proved true. My long one-page sales letter beats opt-in - even when including orders that came in during the autoresponder series.

Conclusions - why my website sales page works:

1. To put it a little crudely, the Stock Trading Riches sales page gets in your face. It uses a large font in bold. It uses a large picture of my book cover, which beats the smaller picture in the Amazon widget. But, people read it. I get a lot of sales and Google Analytics shows that the average time on the page is high - almost 5 minutes. It beats the time people spend reading individual blog posts.

2. The text is broken into "chunks" with red subheadings. I use yellow highlighting. This makes the page easy to scan. My tests on this long page versus multiple short page site shows that readers are more willing to scroll than click links.

3. The page focuses on one thing - promoting my book on Amazon.com. Whenever I add any other links besides the link to the Amazon.com page, sales go down.

3. There is a call to action. Near the end of the text, I actually tell the reader to invest in their future and buy the book from Amazon.com.
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Posted in internet marketing | No comments
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