On Sunday, I was at the store with my 3 and a half year old son, and he wanted Coke. He recognizes the brand instantly.
He also recognizes another brand - Santa.
Now I know why it was a stroke of marketing genius for Coke to use Santa at Christmas time.
When I hesitated about buying Coke, my son saw the side of a 12-pack and excitedly said, "See, even Santa likes Coke!"
Talk about your celebrity endorsement!
Tuesday, 6 January 2009
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