Automakers are Also Learning That Less is More

I saw an article on Yahoo today that U.S. automakers are starting to learn another lesson from the Japanese - offer less options.

The article mentions that:

A buyer of the 2008 Ford Fusion could choose from the various models and extra features available and come up with 2,600 combinations. For the 2010 version due in showrooms this summer, the number drops to 104.

By comparison, the two best selling cars, the Toyota Camry and Honda Accord, just offer a total of 15 versions between them.

The Japanese automakers, especially Honda, work to keep things simple - it keeps costs down, doesn't confuse the customer, and allows them to spend less time in the dealership.