Niche Business Focus: Astrologists Sara Freder and Larry Pesavento

I have always been amazed by people who have a successful businesses in areas like astrology or astrological trading - as opposed to a traditional industry like a McDonald's franchise. A lot of people don't believe in astrology, and I used to think that it would be hard to find customers.

This was before I understood the power of niche marketing. The truth is that, if you take a controversial stand by, for example, selling astrological services, you will turn off one segment of the population, but you connect with those who believe, and they can become your fans.

The internet makes niche marketing very effective. Sara Freder, for example, is an astrologist who has embraced internet marketing and become successful. Rather than using hard selling techniques, she uses the "free line" concept by giving away Free astrology reading
s.

This gives me confidence because, even though my own stock trading method(Stock Trading Riches) is based on down-to-earth mathematics, and has nothing to do with astrology, it is different than the usual technical indicators, and I sometimes think that people don't consider my system with an open mind.

Yet, Larry Pesavento has sold a lot of astrological trading books, such as Astro-Cycles: The Trader's Viewpoint
. In fact, when I was learning to trade, I even bought some astrological trading books because I was willing to keep an open mind while searching for an edge. On paper, I actually saw some correlation between turning points in the S&P500 and full moons - but not enough to profit by when I actually tried to trade the signals.