The University of Chicago "Bump" for iPhone: Innovation Can Be Simple

Today, I read an article in the Chicago Tribune that caused me to experience one of those "slap your head - why didn't I think of it!" moments.

President Obama, a former U of C professor, helped to popularize the fist bump.

Now, two students at the University of Chicago business school developed a company called Bump Technologies. Their iPhone app, called Bump, lets users transfer data from one iPhone (or iPod Touch)to another by bumping them.

You can transfer all your contact info or just some data (like phone numbers).

This shows that there are always simple and elegant opportunities waiting to be capitalized on.