Niche Business Focus: Dental Consultants

I have a regular feature of this blog where I like to spotlight interesting niche websites and businesses that I come across.

I think that the best way for small businesses to be successful is to find a niche that they enjoy, and then fill it.

Today's post is on Jameson Management, who specialize as Dental Consultants.

In other words, rather than join the crowded field of coaching and consulting for small businesses in general, they focused on the niche of dental practices.

This is a win-win situation, because dentists can benefit from the specialized advice, experience, and expertise that Jameson has acquired over time. In return, Jameson stands out among dentists from the more general management consultant firms.

This will create the positive cycle found in successful niche businesses: dentists in need of business consulting will be attracted to Jameson since they focus on the niche, and then Jameson will get better at servicing this niche, and dentists will be morel likely to refer their colleagues to Jameson.